Word: superealism
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Instead, something offensive happened. In a jaw-dropping denouement to the MTV-produced halftime show, Justin Timberlake sang, "I gotta have you naked by the end of this song," reached across Janet Jackson's black leather bustier and exposed--well, yes. But he exposed more than that. What the Super Bowl incident (Nipplegate? Boobytrap? The Tempest in a C Cup?) also revealed was the hypocrisies of the entertainment and sports industries, the commercial culture and even the viewing public...
...Super Bowl fiasco showed how tough it is to assemble a giant mainstream spectacle for today's niched audience. Even the audience reaction ranged from deep offense to bemusement. Bill Cleaver, of Pittsboro, N.C., watched the performance with his wife Julia and their daughter Annie, 10. "I'm not a Boy Scout," he said, "but I know in public what is appropriate manners and what is vulgarity." Then again, TiVo, the digital-video-recorder maker, said the event was the most replayed ever among its users. In a TIME/CNN poll, 47% of respondents said the incident marked...
...credibility, and CBS is the most watched network on TV largely because it has rejuvenated its audience with edgier shows. Survivor is MTV's The Real World redone as a game show, and 33 million people watched the post--Super Bowl debut of Survivor: All-Stars, with the return of player Richard Hatch, who spent much of the episode nude (albeit pixelated). CSI, TV's most popular drama, may be the goriest show in broadcast. So what's a ratings-greedy mogul...
...whether their children should watch or not," complained executive producer John Wells. Hollywood is a favorite target in election years (in '92, Dan Quayle vs. Murphy Brown; in '96, Bob Dole vs. Ice-T; in 2000, Joseph Lieberman vs. Eminem). But some in the industry cheer the Super Bowl investigation. "I think everybody should be fined," said Vin di Bona, executive producer of America's Funniest Home Videos. "The networks, the artists, and if you really want to clean it up, fine the local broadcasters...
That's the thing about obscenity: you can't find it on an anatomical chart. It's about context and tone, a subtle and very subjective judgment. Arguably, Jackson's lightning flash was no more offensive than several ads that ran during the Super Bowl and focused on humiliation, especially sexual humiliation, especially of women. In spots for Bud Light, a woman on a date was farted on by a horse; another was hit on by a horny monkey...