Word: superflop
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Dates: during 1974-1974
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...Parisian chemise looks very old to me." Impoverished once by the midi superflop of 1970, other Yankee buyers announced plans to hike hemlines to more profitable altitudes or to use slinkier, clinging fabrics for the U.S. market. "People don't care about what Paris says," commented a liberated pro from one Chicago boutique. "It takes a while for things to filter down. Maybe by next fall it will make a difference-pants are what's selling...
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