Word: superhair
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Dates: during 1974-1974
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Unpermanents first appeared a few seasons ago, but have just begun to catch on. Stylists at Superhair, a Manhattan salon, now do about 18 a day compared with five a week last year. At Chicago's Mark Benaim salon, requests for the new hairdo have doubled...
...that males are involved. As Paul Mitchell, co-owner of Super-hair, puts it: "A few years ago, if a fellow agreed to a permanent, he'd ask to be closeted in a room alone. It was rather like going to the bathroom." Now men sit around Superhair and countless other salons with a head full of rollers while their unperm sets. Confided David Silverman, 22, from North Miami Beach: "I was tired of the long, straggly hair that always knotted. They say with this new style I can let it blow in the wind and it will...
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