Word: superheroic
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Dates: during 2000-2009
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...much media today, the strategy for success in online comics is cross-pollination, licensing and alliances. Viewers will watch webisodes for free, but the fledgling company hopes to strike deals for video games, books and TV series, and is working on the apotheosis of today's superhero: theme-park rides. The company has signed with Acme City, a website owned by TIME's parent company, Time Warner. And in a particularly odd cross-media teaming, Lee will create print comics and webisodes starring the Backstreet Boys. (Dare we dream of a death match with 'N Sync?) "There...
...plan works, it won't be the first time Lee has remade his trade. Before Lee, being a superhero was pretty straightforward: good was good, evil was evil, and neither was very self-aware. But Lee conceptualized characters, like the Hulk and the Thing, who were literally uncomfortable in their own skins, reluctant superheroes who didn't always feel or act nobly. For his creations, being a superhero was a job; one Spider-Man found Spidey trying unsuccessfully to cash a check in his name (no id). With humor and an ear for the vernacular ("It's clobberin' time...