Word: superheroics
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Dates: during 2000-2009
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...Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies (The Animal and Deuce Bigalow: Male Gigolo) have titles this self-explanatory...
...would recommend it to a friend; 70% said they would pay to see it again. (You usually have to bomb Baghdad to get that kind of approval ratings.) People have always liked Spider-Man: compared with the ultrasquare alien Superman and the brooding millionaire Batman, Spidey's an accidental superhero, a geeky and self-doubting teen, a comic-book character who seems a lot like a comic-book reader. Forty years after Spider-Man's birth, Marvel is still selling four different monthly Spider-Man titles that together add up to about 500,000 copies. "Everybody identifies with him," says...
...probably the most repeated line from the movie Spider-Man: Peter Parker's ailing Aunt May asks her doting nephew not to work so hard. After all, she reminds him, "you're not Superman." The joke is on her, because we know that her nephew is in fact a superhero; but it's also on us, because she has pinpointed what we like about not only Spider-Man and his geeky-sweet alter ego Peter, but most of the masked marvels we've followed from the comics to the screen. We don't want our superheroes to be invulnerable Supermen...
When he’s not being an action superhero, Ford is a vice-chair for Conservation International (CI), a group with over 1,000 professionals that works in 30 countries to protect natural habitats...
When we last visited the Matrix, computers had taken over the planet and imprisoned the human race in a computer-generated "reality." Keanu Reeves played Neo, a hacker turned superhero recruited to save his fellow man, and the movie ended with him literally taking flight. It was a cliff-hanger that might as well have been subtitled "Watch for the sequel, coming soon to a theater near you--that is, if this thing makes any money...