Word: superheros
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...Date. It was also having a product that did not need marketing. "We knew that people know what Spider-Man is. We didn't want to come in with bombastic catchphrases," says Avi Arad, president of Marvel Studios. If a star saves 30 minutes of character exposition, a superhero probably saves a full hour. The name Spider-Man gets you 10 minutes more. Not even Rob Schneider movies (The Animal and Deuce Bigalow: Male Gigolo) have titles this self-explanatory...
When he’s not being an action superhero, Ford is a vice-chair for Conservation International (CI), a group with over 1,000 professionals that works in 30 countries to protect natural habitats...
When we last visited the Matrix, computers had taken over the planet and imprisoned the human race in a computer-generated "reality." Keanu Reeves played Neo, a hacker turned superhero recruited to save his fellow man, and the movie ended with him literally taking flight. It was a cliff-hanger that might as well have been subtitled "Watch for the sequel, coming soon to a theater near you--that is, if this thing makes any money...
...theater than a franchise starter, is led by Maguire. The young star, a quiet, thoughtful presence in Wonder Boys and The Cider House Rules, can seem like an alien sent to observe earthlings. Here he's highly muscled but still sensitive; he certainly cries way more than your standard superhero. Raimi directs the film at Maguire's pensive pace. Some scenes are just inert. Whole swatches of Spider-Man play like a $139 million indie film...
...happy-go-luckiness. Going through my brother’s Marvel trading cards, the heroes I kept coming back to were the beautiful ones whose stories were laced with some kind of sadness, heroes like Rogue, Phoenix, Wolverine and Cloak and Dagger. The best kind of superhero struggles with a crippling weakness, a desire he/she can never fulfill, or, like Spider-Man, a tragic past that motivates his heroic deeds. Spider-Man fights criminals because they killed his dear Uncle Ben. So swoon, people, swoon. To the relief of comics-fans everywhere, director Sam Raimi seems to understand this essential...