Word: superhit
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Dates: during 1990-1999
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Some relief could come with strong sales this fall. Generally, the fourth quarter, which includes Halloween and Christmas, accounts for half of all toy sales. But like the recording and movie industries, the toy trade is driven by hits. So far this year, "there isn't a superhit toy out there," says Eugene Gilligan, executive editor of the toy-industry trade publication Playthings. "The biggest hit for the past year has been Beanie Babies, and Toys 'R' Us doesn't even carry them." But retailers have high hopes for several potential breakout toys, from a microchip-loaded version of venerable...
Basically, summertime is guy time. Males drag their dates to the shoot-'em- ups and blow-'em-ups; and last year they made City Slickers, the Billy Crystal comedy about male bonding on a cattle drive, a gol-durned superhit. Will they flock to the baseball comedy A League of Their Own (July 1), even though it's about an all-girls' team? Will they sit still for Ron Howard's transatlantic love story Far and Away (May 22), with Tom Cruise and Nicole Kidman? "I worry whether it will have any male appeal," says film analyst Grove...