Word: superiority
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...pretty much inevitable when air power is used in cities, despite the best intentions and technological capabilities of those dropping the bombs. That's precisely why the rebels hide out among the civilian population: They know better than to isolate themselves as a target for their enemy's superior firepower, instead forcing him to inflict casualties on the civilian population in order to kill enemy combatants, thereby creating a force multiplier for the insurgency. And it's a relatively safe bet that the extent of civilian casualties in Iraq has reinforced the insurgency...
...you’re in support of optional renewable energy, an “opt-out” fee is superior to an “opt-in” fee: it avoids the problem of having to “revote” when you (or your parents) pay the term bill, and it ensures that enough money will be secured for a renewable energy purchase even if people forget to tick a box on their term bill. Since students, and not parents, are the ones using energy in the dorms, making the fee “opt-out?...
...cell phone. I had long derided cell phone users—had claimed that they lacked the imagination to amuse themselves, had sighed pointedly whenever I heard the “William Tell Overture” echo through a lecture hall, had felt terribly deep and morally superior whenever, out walking, I had heard half of a vapid conversation punctuated by demands to talk louder. And now I find myself listening for “Silver Bells...
...phones, which felt uncomfortably intimate, like borrowing underwear. A roommate who had long been a fellow holdout acquired not only a cell phone but also an earpiece and took to trotting around Harvard Square tethered to it, gesturing animatedly. Still, though, I resisted. “I feel morally superior so rarely,” I’d tell people, “and I’d hate to lose that.” Cell phones, I felt, were another instance of the demands made upon us by technology: Why should people just assume that they could telephone...
...drug targets a protein called Tumor Necrosis Factor (TNK). TNK can help immune systems fight infections and tumors, but an excess of it causes inflammatory diseases. Xencor's protein binds with the excess TNK and shuts it down. The company believes this is a superior approach to existing treatments, which simply seek to lower TNK levels. Xencor's approach derives from a process Dahiyat invented in 1997 while a graduate student at Caltech. Instead of using time-consuming methods like trial and error, he asked a computer to figure out what mix of amino acids would make a protein...