Word: superjumbo
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Dates: during 1990-1999
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...manufacturing archrivals are also locked in a bet-your-company stare-down over the immediate future of air travel. Airbus foresees a market for a superjumbo successor to the 747 that can haul anywhere from 555 to nearly 1,000 passengers. (The largest 747 carries as many as 568 people.) Working with some 20 airlines, Airbus is spending $9 billion to develop a plane it calls the A3XX and promises to roll out the monster by 2004. Boeing says its own "medium-large" 767s and 777s can easily connect cities such as Cincinnati, Ohio, and Frankfurt, Germany, eliminating the need...
Boeing has held "substantive" talks with Germany's Deutsche Aerospace and has met with British Aerospace PLC, two members of Airbus Industrie, the European consortium that has emerged as the U.S. firm's only real rival. The consortium would be pre-empted from building its own superjumbo if one or more of its team enter a deal with Boeing...