Word: superloft
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...Heberlein got together, agreed to sell their yarn (trade name: Helanca) together in other countries, put profits in a joint account. But Helanca was not alone in the U.S. for long. Soon U.S. companies developed their own stretch yarns -Agilon, Ban-Lon, Chadolon, Shape-2-U, Fluflon and Superloft-and the whole industry bogged down in patent suits and licensing disputes. Burlington Industries, biggest U.S. textile company, was itself attached for patent infringement by Heberlein, and many other textile men were reluctant to invest money in any process that might soon be the subject of a long and expensive court...
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