Word: supermanly
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Dates: during 1940-1949
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...Superman in the Volcano (Paramount] is the Man of Steel's eighth cinemappearance since the movies muscled in on his vast newspaper-magazine-radio audience (estimate: 50,000,000) last September. The picture also highlights a new U.S. cinema fashion: some 20,000.000 Supermaniacs can hardly wait for Superman's ten-minute, one-reel cartoon to appear once a month in more than 7,000 U.S. movie houses...
...this irrepressible Citizen Fixit, who smacks death rays back into the cannon, restores toppling skyscrapers to their foundations, knits broken bridges together with his bare hands, and who has brought a new cry into the world: "It's a bird! It's a plane! It's-SUPERMAN...
...first statistical check, by C. E. Hooper, Inc., on the network rivalry divulged: Mutual's Ryder had raced in with a listener rating of 4.8 against the Ranger's tally of 3.3. With this small triumph on record, Mutual announced that, beginning next September, it would pit Superman, "The All-American American," against Jack Armstrong, "The All-American Boy," which it loses to the Blue in August...
...save Superman from this dilemma, plump, 27-year-old Superscriptman Jerry Siegel patched up a makeshift solution after Pearl Harbor. Superman, rejected for enlistment when his X-ray eyes inadvertently read the chart in the next room, set out to serve his country as No. 1 spycatcher. "Of course," says Ideaman Siegel, who admits that Superman frightens even him sometimes, "if a sub comes to our shores and shells the U.S. we might have him take time out and administer the proper punishment...
Meanwhile, three Superman comic books have a circulation of about 1,530,000 monthly, with an estimated readership of about 12,000,000. Daily and Sunday newspaper strips (in 285 papers) add about 25,000,000 readers. Superman radio programs (85 stations) are tops for moppets. Superman movies show in the majority of some 17,000 movie houses...