Word: supermanly
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Dates: during 1940-1949
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...voluntary association was already trying to clean up the 60-million-circulation comic-book field (TIME, July 12). In full-page magazine ads, National Comics Publications Inc. (Superman, etc.) was plugging the better comics as " a major moral force ... a highly salutary recreation...
Socialist Superman. It is impossible to outline the story of the whole series (or even of a single volume) without making it seem ridiculous. The books have to do with the adventures of a Socialist hero named Lanny Budd, the illegitimate son of a Connecticut arms manufacturer, born in Paris and educated in Europe, wealthy, handsome, courageous, sensitive, gifted and a true friend of the workingman...
...Whenever masters and boys feel the itch, the school piles into its bus, with one of the masters at the wheel, and goes singing on its way. Studying the plays of Shaw and the poems of T. S. Eliot, they have driven down to Boston to see Man and Superman and hear Eliot lecture at Harvard. To study farming, and to earn a little spending money for other trips, they will bus to Aroostook County this fall to help with the potato harvest...
Here, in a superhuman cliche, ends the first chapter of Columbia's newest serial, finished last week. Superman, which cost $350,000, is one of the most expensive serials ever made. It will not be seen on Broadway, nor reviewed in the papers, but it will play in 7,000 U.S. movie houses and hundreds of schools. After 36 years, the serial (trade name: cliffhanger) is still a profitable Hollywood industry...
...other news of Superman's trials see PRESS...