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...parents wanted me to play soccer or be a skier," he recalls. "But I chose body building. It was a very American sport, and I thought, 'If I do well, it could take me to America.' " It was also a very American way for a boy to create a superman in his own image. Following Nietzsche's law ("That which does not kill us makes us stronger"), Arnold spent years punishing and pumping up his gangly frame until it was a prizewinning work of art -- a fabulous cartoon of muscularity...

Author: /time Magazine | Title: Box-Office Brawn | 12/24/1990 | See Source »

...debt is more of a distraction than a disciplinarian. Managers can become so absorbed with cutting costs and staying one step ahead of creditors that they often neglect day-to-day operations. Some companies, including Harcourt, appoint executives whose sole duty is to manage debt. Says Peter Jovanovich: "The Superman approach doesn't work. If the CEO tries to do it all, deal with the bankers and run the business, he'll probably do it all badly...

Author: /time Magazine | Title: Carry That Weight | 11/19/1990 | See Source »

...first reaction, after gasping for breath, was to think I had finally left this world and had gone straight to hell--where I was being punished for sitting in section next to the teaching fellow and doodling Supermans throughout my English section. ("I was tired!" I tried to protest. "Someone had been humming the Superman theme...

Author: By Joshua M. Sharfstein, | Title: A Cold Night in Hell | 11/3/1990 | See Source »

Step aside, Superman. Get back, Batman. Make way for the Teenage Mutant Ninja Turtles, the latest superheroes to make the big leap from comic books to the silver screen. The who?, you say. Then you haven't been paying attention. The Turtles -- four wisecracking, pizza-guzzling reptile masters of the martial arts -- are already the biggest animated adventure act to hit television since Ghostbusters cartoons. Kids adore their hip and slightly naughty sense of humor ("Let's haul shell out of here"). "I like Michaelangelo because he's a smooth dude, a party animal," says Michael Serio, a 7-year...

Author: /time Magazine | Title: Show Business: Lean, Green and on the Screen | 4/2/1990 | See Source »

...collections of Coke bottles through the years (the original was designed by Alexander Samuelson in 1915), a little bag that Frank Lloyd Wright designed for a San Francisco glass-and-china shop in 1942, the sweetly all-American Ritz cracker box, the computer-animated opening credits to the 1978 Superman movie and six pages from USA Today...

Author: /time Magazine | Title: Design: Getting Out and Mixing It Up in the Rialto | 3/19/1990 | See Source »

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