Word: supermans
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...Midwestern town of Smallville. And the gradual revelations of the child's superhuman strength, the foster parents' exhortation that he "must use it to assist humanity," the youth's adoption of a dual identity -- the mild-mannered, blue-suited newspaper reporter, Clark Kent, and the red-caped, blue-haired Superman, the man of steel. And Lois Lane, the toothsome fellow reporter who attached herself to the Superman-Kent duo, loving the one and snubbing the other...
...proved utterly indifferent. "A rather immature piece of work," said United Feature. "Crude and hurried," said Esquire Features. Even at Detective Comics, which finally bought the feature after much argument and delay to help launch Action Comics four years later, Publisher Harry Donenfeld looked at the first cover, of Superman lifting a car over his head (a treasure that now can fetch $35,000 from collectors), and delivered his verdict: "Ridiculous...
...Superman, Superman...
...want to fly like Superman...
...most radical alteration of Superman is also the newest, the work of Writer-Artist Byrne, 37, who redesigned him for DC Comics in 1986. Circulation had slumped below 100,000 copies a month (compared, for example, with nearly 500,000 for Uncanny X-Men), and DC Comics President Jenette Kahn decided that "there was a coat of rust on the man of steel." She also knew that the audience for comics was changing. The corner candy store where kids used to buy comics has largely disappeared, and the kids have grown older. Today's buyers average about...