Word: supermarches
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...with chic Parisians, whose most withering comment on a shoddy garment was, "That must come from Prisunic." The chain lifted its sights after World War II and spied a better market. As the American self-service idea began to catch on in Europe, Prisunic opened its own large supermarchès. Today it operates 270 stores in France and 34 in former French possessions, employs 15,000 people, and last year surged above $500 million in annual sales...
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