Word: supermarket
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Dates: during 1980-1989
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When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
...marketing challenge is formidable. With after-inflation sales growing only 1% to 2% a year, cereal companies scrap hard for supermarket shelf space and advertise loudly to catch consumer attention. People switch brands as often as ten times a year, and a new brand has only six months to establish itself before losing out to a more popular competitor. Only one-third of new brands survive...
...world. And yet it was such a dramatically and symbolically delicious moment that Americans erupted briefly in spontaneous, childlike gladness. The very innocence of the conquest made it sweetly uncomplicated and morally unimpeachable. The nation indulged in small orgies of flag waving and anthem singing. At a Stop & Shop supermarket in Cambridge, Mass., the p.a. system suddenly blurted that the U.S. hockey team had beaten the Soviets. The store erupted as bags of cookies, paper towels and anything else handy were tossed into the air with pandemonious cheering. One psychiatrist reported his patients' telling him how, for days, tears...
...media, well, where could newspapers be without the Women's Pages? You can't run supermarket ads on the financial pages. And countless "women's" magazines like Good Housekeeping and the Ladies Home Journal would simply cease to exist if women no longer centered their lives around fashion, food, and babies. As for television, daytime T.V. would suffer horribly, family sitcoms would lose their raison d'etre, and Johnny Carson would lose his major source of T's and A's if women could no longer appear as the emotional, frivolous, and charming creatures that they were. Even the news...
...hours to earn enough to buy the survey's basket of goods and services. For the same items, a Londoner must work twice as long. Prices for a great many things are simply lower in the U.S. than they are elsewhere. For instance, a cartful of 39 supermarket items that costs $135 in Los Angeles and $172 in New York sells for $225 in Zurich and an appalling $292 in Tokyo. A color TV that is priced at $600 in the U.S. sells for twice that in Zurich and three times as much in Tel Aviv...