Word: supermarket
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Dates: during 2000-2009
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...April, Nicolas Sarkozy had one goal: to kick-start the stalled French economy. Boosting consumer spending seemed an obvious place to start. But Sarkozy, as always, was in a hurry: instead of spending months trying to push through a complex legislative fix, he leaned on France's leading supermarket chains to lower their prices by as much as 2-3% on hundreds of brand-name goods. The result: a mini-spending spree that contributed to estimated growth of more than 2% this year, compared with 0.5% in 2003. Publicizing the agreement, Sarkozy told the press it was merely "what...
...became devoted to one song that months earlier I would have never thought I could fall for. This song was perpetually at the top of the Roman countdown, and was omnipresent during the high months of summer, blasting into the piazzas in the evening and played gently in the supermarket during the day. The video was heartbreaking, and this song beautiful. Both told a story of betrayal, pain, and closure...
...face of dirt-cheap international wholesale prices and consumers' increasingly gourmet taste, the National Federation of Coffee Growers of Colombia is hoping to cash in on the Starbucks phenomenon with a five-year, $75 million marketing campaign to reposition its coffee as an upscale brand. While still supplying such supermarket stalwarts as Maxwell House and Folgers, the Colombian coffee industry is struggling to make itself relevant to younger generations of consumers who pooh-pooh any coffee that comes in a can--unless, of course, it's a pop-top Starbucks DoubleShot espresso...
...tough question for the Colombians: Will going high and low end work simultaneously? They want coffee sophisticates to be attracted to their cafes. But they also want the broad masses to buy co-branded Colombian coffee in the supermarket. "The key with rebranding," says Mindy Sabella, chief marketing officer at brand-strategy firm Addison, "is you can't occupy two positions at the same time." Despite the cafe initiative, the only place most of us will encounter a Juan Valdez logo is on a coffee...
...store owners in the malls are unhappy. "It's been a mixed reaction for shopkeepers here," says Daman Sarna, mall manager for Sahara Mall. He points out that the supermarket in his mall is doing good business, although he admits that some of the store owners might not be. Pia Singh, director of DLF Universal, a real estate firm that plans to build 18-20 malls in northern India over the next few years, says stores in the City Centre Mall, which her company opened in Gurgaon in late 2002, are making profits, adding, "That's what gives...