Word: supermarket
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Dates: during 2000-2009
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...League, Japan's oldest and winningest team, are owned by the nation's leading daily newspaper, the Yomiuri Shimbun. They draw capacity crowds wherever they play, including 3 million fans a year at home. That's comfortably ahead of their nearest competitor, the Fukuoka Daiei Hawks, owned by a supermarket chain. But many of the other teams, particularly in the Pacific League, play to sparse crowds and operate at an annual loss, using the red ink as an advertising tax write...
...have a panic attack and feel relaxed at the same time. A rapidly effective treatment is a one-minute hypnotic relaxation procedure taught by a therapist trained in clinical hypnosis. A person standing in line at a supermarket, about to be overcome by panic, can use this method in less time than it would take to reach for and swallow a pill. Most people can be trained in one or two sessions. And there are no side effects other than the feeling of mastery. MARIAN K. SHAPIRO Lexington, Mass...
...seem to understand a word the host says, the words “weakest link” are uttered so often that they’ve become a mainstay in my nightmares and nobody seems to be having even a smidgeon of fun. Where’s Supermarket Sweep when you need...
...There is statistical and anecdotal evidence that ambient media do work. Hatfield's research shows that supermarket floor ads can increase a product's in-store sales an average of 15.5%. Van den Bergh Foods reports that gas-pump nozzle ads for its Peperami snack sticks boost in-store sales by 22.5%. "Pump nozzles are a good way of promoting Peperami as an on-the-move snack," says a Van den Bergh spokesman, adding that 80% of its customers are males 34 and younger. Ambient ads often "reach a specific audience when they're most receptive," notes Hayes...
...Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest, a media buying agency: "It would be disappointing if you saw ambient ads every time you turned a corner." Conway thinks...