Word: supermarket
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...seem to understand a word the host says, the words “weakest link” are uttered so often that they’ve become a mainstay in my nightmares and nobody seems to be having even a smidgeon of fun. Where’s Supermarket Sweep when you need...
...Ambient's parameters are limited only by the boundaries of imagination. The common denominator is slapping ads in unexpected places: gas-pump nozzles, supermarket floors, shopping carts, the sides of trucks - even inside golf holes. And technology is giving marketers even more opportunities: interactive TV screens in the backs of taxis, moving 3-D images that can be printed on posters and postcards, machines that produce 3-D holographs of products and logos that seemingly morph into one another and hover in space. Sometimes the forms mix. London agency The Media Vehicle uses 3-D effects to produce cart-stopping...
...There is statistical and anecdotal evidence that ambient media do work. Hatfield's research shows that supermarket floor ads can increase a product's in-store sales an average of 15.5%. Van den Bergh Foods reports that gas-pump nozzle ads for its Peperami snack sticks boost in-store sales by 22.5%. "Pump nozzles are a good way of promoting Peperami as an on-the-move snack," says a Van den Bergh spokesman, adding that 80% of its customers are males 34 and younger. Ambient ads often "reach a specific audience when they're most receptive," notes Hayes...
...Nortel Networks. That's because ambient can hit exclusive audiences in places conventional media can't. But ambient practitioners need to be careful not to put the wrong product or service in the wrong place. A booze ad on a gasoline nozzle could send the wrong message, and a supermarket floor is probably not the place to advertise luxury jewelry. The genre's growing popularity also risks subjecting consumers to ad fatigue. Admits Nigel Conway, a director at MediaVest, a media buying agency: "It would be disappointing if you saw ambient ads every time you turned a corner." Conway thinks...
...Rule has re-emerged as America's primary meal- planning guide: if she never heard of it, don't serve it. With a couple of children in tow, mothers and fathers simply don't have time to hunt for goat cheese and sun-dried tomatoes in the supermarket. Marsha Bristow Bostick fondly recalls the leisurely evenings she spent at home before her children were born, ''cooking wonderful things with my husband while we sipped white wine.'' Now? ''We're eating SpaghettiO's, fried chicken, lots of terrible-for- you casseroles covered in cheese...