Word: supermarketeering
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Dates: during 1960-1969
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...which products are the best buys. Denounced at first by the food industry-which has since heeded many of her suggestions-Mrs. Peterson received angry letters addressed to "Mrs. Snoopy." In defense of her mission, she points-out that in contrast to yesteryear's corner grocery, the modern supermarket stocks an average 8,000 items, contends that the citizen's "ability to judge must be aided." She has won high praise from President Johnson, who declared that "through her dedication a new day has dawned for the American consumer...
...Avant-Garde. Supermarket availability at home has helped establish another trend: Frenchmen now drink more champagne than ever, last year bought 58.2 million bottles, or three-quarters of the output. The bigger champagne producers, however, are still leary about putting all their bottles in one basket, and they continue to cultivate the export market. Britain remains the biggest foreign buyer, with 5,181,185 bottles last year, but the U.S. is a fast-growing second, with 3,478,522 bottles. French champagne makers are unworried over competition from U.S. wines. "They are our avant-garde," says Robert Jean...
Inflation was certainly on almost everyone's mind. The housewife could see it on almost every price tag in the supermarket, the businessman in the price he pays for raw materials, the consumer in the rising cost of services. In fact, inflation is so much a topic of conversation that when Los Angeles Dodger Pitchers Sandy Koufax and Don Drysdale signed last week for a new joint contract totaling some $240,000, it was widely -and wryly-noted that their raise exceeded the President's 3.2% anti-inflationary wage guidelines by quite a bit. The increase...
...exploit at least five of the seven deadly sins. Avarice and gluttony are the main components of such game shows as Let's Make a Deal, where husbands and wives bicker as they try to guess the prices of lawn sprinklers and diet bread, and Supermarket Sweep, where grocery shelves are swept clean by tense men with shopping carts racing against a clock. Envy, too, is an important ingredient of the game-show recipe. The housewife who abandons diaper and vacuum cleaner to watch Jeopardy or You Don't Say! sits red-and green-eyed as other women...
...Supermarkets continue to be S & H's most important customers, represent 61.6% of its total sales. With the supermarket market about saturated, the company, like its competitors, is turning elsewhere. One important new source is the use of stamps by major corporations as incentives for salesmanship or rewards for suggestions or promptness. S & H's sales in that area have quintupled in four years, now account for $9,300,000 annual income; the stamp company so far has 3,500 incentive customers, including well-known corporations such as G.M., Sylvania Electric and Miller Brewing. Another possible market...