Word: supermarketeering
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Dates: during 1960-1969
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...Togliatti tried harder than ever to make Communism look as respectable as his own blue serge suits and as jovial as his sweaters. Long before Khrushchev invented goulash Communism, Togliatti invented spaghetti Communism. He no longer concentrated the Red appeal only on the masses, but turned to shopkeepers battling supermarket competition, housewives trying to balance the family budget, and small businessmen in need of tax relief...
Stare said food fads were not necessary for food health. "Good nutrition," he observed, "comes from good food available at any grocery store or supermarket. So-called health foods and nutritional supplements are not necessary to provide the best in good nutrition...
RECORDS Cut-Rate Classics In the modern supermarket, the hapless shopper is besieged at every turn by labels of BARGAIN BONANZA! slapped on everything from brussels sprouts to lawnmowers-and, of late, records. In the past, the quality-cautious shopper could rightfully assume that those cut-rate LPs racked next to the vegetable bins were, from a musical standpoint, about as choice a bargain as last week's Bibb lettuce. Recently, however, several giants of the recording industry have launched new lines of low-cost (from $1.98 to $3) classical records that are honest-to-goodness bargains. Designed...
Secretaries turned out during their lunch hour; housewives with kids queued up before trips to the supermarket; businessmen stopped by after a day at the office. Wherever the blue-and-white trailer picked a place to park in Cleveland, crowds gathered for a free drink of flavored corn syrup. And two hours later the drinkers returned to the trailer. Not that Clevelanders were afflicted with a sudden thirst; on their second visit, instead of getting another shot of syrup, they donated a blood sample. A technician smeared the blood on chemically treated cardboard. In a matter of moments the results...
...Bread Alone. Much of the independent grocers' gain has come at the expense of the 4,500-link A. & P. chain, whose sales slipped 2.3% last year, to $5.2 billion. "Image" means much in the supermarket business, and A. & P.'s image sometimes looks old. It appeals to shoppers who fondly remember A. & P. for the bargains it offered during the Depression days. But it has less attraction for the affluent 25-to-40 age group, which buys half of the nation's groceries. To tempt this younger crowd, A. & P; belatedly started distributing Plaid Stamps...