Word: supermarketeering
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Dates: during 1960-1969
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...Heart at the Supermarket, by Randall Jarrell. Criticism in a rare admixture of infectious enthusiasm and inci sive judgment...
They examined the map of the floor plan of a suburban Los Angeles supermarket that they had cased earlier. Each member was assigned to a particular spot: two men at the meat counter, one at canned soups, a woman with an infant at the baby-food section. Then they synchronized their watches and headed for the store, took their positions, and waited impatiently for H-hour. At last it came: sweeping through their assigned sectors, the 40 people began sticking small cards in the merchandise-on top of a ham, beneath cans of dog food, behind jars of borsch. They...
...Young American Disaffiliates (they used to be called beats, but nothing stays simple) have not done well. In matters of finance this is their intention, since the supermarket society is what they have disaffiliated from. But in literature it is merely their embarrassment. Here the best to be said for the YADs is that among them are Allen Ginsberg (Howl). Gregory Corso (Fried Shoes) and Jack Kerouac (On the Road). And the best to be said for these three is that each might have done something worth reading if he had not been lured by the sirens of faucet composition...
...last year, Osborne had proclaimed his antipathies in a "letter of hate for you, my countrymen." Its message: "Damn you, England." But damn it, blood is thicker than water, and he has had a change of heart, possibly because of overexposure to what he calls "the forward-looking common supermarket jargon and high-minded greed." Said Osborne: "I, for one, am sick to death of all its ugly chromium pretense and am proud to settle for a modest, shabby, poor-but-proud LITTLE ENGLAND...
...shirts, whose postwar popularity among men has overcome the losses of the Gable days. Everything else he assigned to licensees. He even found a buyer for waste lint. ("Now who would think," he asks, "that you could sell lint?") To simplify ordering and to expand sales, Kittay used the supermarket device of packaging his products in sets of three, put them out on big, bright store racks to catch the eyes of women shoppers, who buy 85% of men's underwear...