Word: supermarketeering
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Dates: during 1960-1969
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That cryptic advertising message divides the Now Generation, steeped in arcane automotive lore, from the majority of Americans, who still regard autos as something to trundle them to the supermarket or station and to be used for occasional longer trips. As the initiate knows, the Mach I is neither spaceship nor sound barrier. It is a hyped-up Mustang-one of Ford's fast-moving contenders in what Detroit calls "the muscle-car" market, where the best sales pitch is neck-snapping acceleration. The new Mach I, which can be ordered with an engine...
...weekend is a way of life, the long lunch more and more a relic of the past. Huge supermarket chains dispense packaged, preprocessed foods at a speed?and a price?that is fast making the kitchen stockpot and the corner charcuterie obsolete. In Paris, said newspaper ads last week, 300,000 people have already seen Steve McQueen in Bullitt, and the lines are still long. A house specialty of Le Drug Store, now ten years old and still In, is an ice cream sundae with chocolate sauce and a shot of bourbon. They call the result "Coupe Old Crow...
...campuses, on the city streets on the one side, and the deeds perpetrated by the forces of order in Vietnam, in Bolivia, in Indonesia, in Guatemala, on the other? Can one meaningfully call it an offense when demonstrators disrupt the business of the university, the draft board, the supermarket, the flow of traffic, to protest against the far more efficient disruption of the business of life of untold numbers of human beings by the armed forces of law and order...
...other ballyhoo urge motorists to win big prizes by matching Dino Dollars, playing Tigerino, collecting Presidential Coins or joining in scores of other games. There is not a casino in the world with the gall to offer odds as long as those that are standard in service stations and supermarket "games of chance." The Federal Trade Commission, which two weeks ago concluded a two-year study of promotional lures, found that in one food-chain game that touted a 1 in 3 chance of winning, the actual odds came out to 1 in 15,373. Generally, according...
Searing the Streets. For some years colleges have regarded summer loafing as downright sinful. Now they tend to take a dim view of jobs like stacking canned hash in the local supermarket. To achieve that pervasive cliché, a "meaningful summer," the applicant must raise his sights-help an archaeologist dig up Mayan tombs, perhaps, or watch some surgeon transplant hearts...