Word: supermarketeering
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...groceries. In the past, groceries and these other sections were often at opposite ends of the store, which made it more difficult for someone looking to pick up some quick consumables to get in and out of Walmart. "Under Project Impact, Walmart is providing more of a full supermarket experience within its walls," says Feldman. "The biggest complaint against them has always been that it takes a long time to get through everything. This definitely improves efficiency." De La Rosa also points out the party-supply section. Favors, wedding decorations, cards and scrapbooks are all in one area...
...pack of shoppers swarm supermarket shelves, cheerfully snapping up packages of prepared lasagna, ravioli and paella as they sing the products' praises. Sounds just like a normal evening TV ad. And it is, only this one features ethnic-Arab actors in a commercial for halal food in France. A first in its own right, the ad is already a remarkable sight on French TV. But even more surprising is the reaction it's gotten - or, rather, hasn't gotten. In a country that's usually quick to burst into outrage over the spread of Islam into secular society, these halal...
...fact, it has been for quite a while - though marketers and distributors have tended to keep quiet about it. For most of the past decade, France's main supermarket chains have carried halal food to keep up with demand from consumers. That has increased so much that those supermarkets have recently launched their own halal brands to rival those of food groups - and are beginning to display them in dedicated halal sections as they have kosher food for years. (See pictures of a personal view of Muslim modernity...
...French protesters have taken on single issues. But that has nearly always been as part of a mass movement. "Think of the feminists, the antiracism movement, the defenders of the needy - even the union demos that used to end by marchers helping themselves to whatever they found on supermarket shelves. All these things were earlier manifestations of what we're seeing with these collectives - only with much larger bases, and nowhere near the media and communication sophistication," says Groux. In some ways the movement harks back to the early 20th century absurdist art of the Dadaists in places like Zurich...
Then there's the fancifully named group the Call and the Pickax, which wants the state to stop profitable supermarkets increasing prices on food. At a prearranged time its members gather in a supermarket aisle, help themselves to the food for sale and hold a "free" picnic for financially squeezed shoppers. Somehow, television cameras and photographers always seem to be on hand...