Word: supermarketeers
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...Last June he sold the Star, a supermarket tabloid that he launched in 1974 at a cost of $12 million, for $400 million in cash and preferred stocks from the parent of the rival National Enquirer. He is retooling other properties, including his costliest, TV Guide, for which he paid nearly $3 billion in 1988. Since then, circulation has dropped 7%, to 15.8 million, and ad pages have dwindled...
Since women are the nation's top consumers, advertising has always made them the center of its world. Ads portrayed proper female aspirations: to be a desirable companion, a competent cleaner, a loving mother. The women in ads found fulfillment in the supermarket aisles -- and in Maidenform bras. But as millions began to venture beyond the home in the 1970s, the images had to change. Madison Avenue's women developed minds of their own. Consider the female Honda buyer, who thinks like a man. Or Charlie, reaching out to touch someone. Even romance mirrors complex modern reality: the cute young...
...American grocery store, claims Health and Human Services Secretary Dr. Louis Sullivan, has become a "Tower of Babel." Consumers need to be linguists, scientists and mind readers to understand the overblown health claims on labels that blare at them from supermarket shelves. And even those skills may not be enough. "Light" may mean low calorie to most health- conscious consumers, but on a bottle of Bertolli Extra Light olive oil, the term refers to its color. Hostess Light cupcakes are said to be "low fat, no cholesterol," but that does not mean they...
...impatience with inflated health claims on labels is already producing a mild crackdown. Phoenix Fiber Cookies were touted as being low in fat and calories, high in fiber and useful for treating cardiovascular disease, colon cancer, diabetes and diverticulitis. Last May the munchables were whisked off supermarket shelves by their manufacturer when the FDA judged the claims to be false. Just last month, the agency warned six food companies, including Health Valley Foods, Select Origin and Ralston Purina, to remove cholesterol-reducing claims from a variety of packaged foods, ranging from Oat Chex cereal to Rice Bran...
...organizational meeting, the group outlined plans to poster, table and petition on campus during the next three weeks. The group's long-term goals include testing locally-sold grapes and picketing large supermarket chains...