Word: supermarketeers
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...SUPERMARKET NEAR YOU—Before Moses sent a plague that killed all the first-borns in the land of Egypt, he sent out a warning. Before over-eager scientists sent out the plague of genetically modified (GM) crops, they didn’t even bother...
...Stop Shopping For the butcher, baker and candlestick maker, the U.K. high street must seem more alien by the day. British retail bank Lloyds TSB last week announced plans to offer gas, electricity and phone services to customers starting this month. And what else is in store? For supermarket shoppers in the U.K., it could well be an in-house lawyer. Under government plans, supermarkets could soon be allowed to set up legal services for shoppers. The so-called "Tesco law" would see an in-shop solicitor drawing up a shopper's will. Is mixing services a good idea? Most...
...entire low-budget series can be created for $500,000, less than it can cost to produce a top-quality TV ad. This is something Heinz realized when it made Dinner Doctors on Britain's Channel 5. The campaign built around the cooking show, including a website and supermarket promotions, cost about $3 million and "was a better way to optimize our spend than traditional advertising," says Heinz spokesman Michael Mullen. In line with Britain's strict advertising rules, Heinz had no input or product placement, but was named as the show's sponsor. "This is about creating a high...
Author Donna Jackson Nakazawa is of European descent; her husband is Japanese American. They planned to raise their two kids to be color-blind, but found they couldn't ignore the supermarket stares and curious comments about the children's appearance. In her new book, Does Anybody Else Look Like Me? (Perseus), Nakazawa offers multiracial parents ideas on how to cope. Among her suggestions: discuss race inside the family before kids hear about it elsewhere; invite kids to learn the languages associated with their family heritage; consider sending children to multiracial summer camps; and teach kids about the members...
...with carving knives and barbecue grills and using CDs of Songs of the Humpback Whale for bait, you're not alone. Junko Sakurai of Greenpeace Japan doubts officials will make much of an effort to rescue beached whales if they know they can trade them in at the local supermarket. "We have pork, chicken, beef and fish. Why do we need whale?" says Sakurai, although as a member of Greenpeace, she may not be the best judge of the succulent taste of a nicely grilled finback-whale steak...