Word: supermarketing
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Dates: during 1950-1959
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...American Management Association's 25th annual packaging exposition in Atlantic City, N.J., 388 manufacturers of packaging materials and equipment showed off their latest lures to catch the U.S. shopper's eye. The lures have to be strong; researchers at Du Pont calculate that a package in a supermarket has as little as 20 seconds to stop a passing customer. Among the stoppers: ¶Martinis and Manhattans sealed in packages of Du Font's transparent Mylar...
Director Billy Wilder was shrewd enough to see it. He signed Holden for the role of the mixed-up gigolo in Sunset Boulevard. The critics cheered, and chose Holden the best actor of 1950; but the public was still not wildly enthusiastic. One day in a supermarket-after 14 years as a Hollywood headliner-Bill saw a woman staring at him. "Young man," she finally said, "you really ought to be in pictures. You look so much like Alan Ladd...
...Mike) Monroney, who has spent a year studying auto-marketing practices, added his bit: "Ethical standards are deteriorating to the business morality of an Oriental bazaar. If conditions do not change, the traditional pattern of the franchised dealer will disappear. In its place you will find a supermarket operation...
...York, Researcher Marjorie Burns funneled their vast findings and volumes of book larnin' by the supermarket cartload (see cut) into Education Editor Bruce Barton Jr.'s office for this week's story on The First R. After his intensive cramming, Barton sent a revision of the first draft of his story to Senior Editor Hillis Mills with a note: "I have redoosed pages 3 to 7 to too pages. I hop you like it. Everything reads much quikker . . . Sory I cauzed all this troubel. I find that suddenly my abiloty to spel and right has desserted...
...Door. A hot-air curtain that takes the place of a door has been installed at a Kroger Co. supermarket in Cincinnati by St. Louis' American Air Curtain Corp...