Word: supermarketing
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Dates: during 1950-1959
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Super Lesson. The big new stores will plug such hot-selling items as frozen foods and meats ready-packaged in Cellophane; they will be supermarkets in everything but name. Safeway doesn't like the term "supermarket"; it reminds the company of a bad mistake it made in the '30s. At that time, Safeway stuck stubbornly to the idea that supermarkets made housewives travel too far, that they preferred small neighborhood stores. While Safeway stuck to its small stores, A. & P. and other chains totted up their biggest business ever with supermarkets. Now Safeway hopes to make...