Word: supermarketing
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Dates: during 1950-1959
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...Philip Wylie and Sigmund Freud, there's not much left of masculinity. Women have taken our jobs, our trousers, and our initiative. They've gone to war--from policewomen to WACs. Slide rules, monkey wrenches, automobiles, and the vote belong to them, not to mention high society and the supermarket. This is crisis...
...establish a free clinic for narcotics-addicted jazzmen). The 1958 festival is almost certain to clear even more than that. But as Newport's popularity with the public soars, its reputation among jazzmen is declining. They regard it as a giant public relations carnival-"a jazz supermarket," Trumpeter Davis calls it. Saxophonist Desmond feels that Newport is all right "for the young fellows just getting started," but that established stars "have nothing specially to gain, and the critics present can give us a roasting...
...cost is the major factor for barely 16% of all shoppers; studies also show that another 16% shop only for heavily advertised brands. In between ranges the vast middle ground of shoppers, fair game for the motivational researchers, who take dead aim with all the analytical gimmicks under the supermarket sun. They claim, for instance, that the undecided mass of supermarket shoppers -they call them "emotionally insecure"-really do not know what they want when they enter a store and often are not sure what they have bought right up to the cash registers. In tests, researchers paid for housewives...
...Most supermarket chains have merchandising committees to figure out ways to present and sell the best of the 150 new products flooding into the market each week. Once, grocers could depend on personal service to push a product; today, with the rise of the self-service market, the business has about 1,500,000 fewer clerks than it would otherwise need. What sells is what appeals to the shopper's impulse: the color, the size, the shape, even the shelf position of the package. Years ago, only comparatively few companies worried about their labels...
...Claims about the American standard of living "so unreal as to cause an observer to dismiss the entire exhibit as false propaganda." For example: a television program showing "a woman coming from the supermarket with a bag of groceries, getting into her private plane and returning by air to her suburban home...