Word: supermarketing
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Dates: during 1950-1959
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Changing Markets. Brooklyn-born Charles Mortimer joined the old Postum Cereal Co. in 1928, rose fast as adman and merchandiser. He needs both specialties now because the sweeping change in the U.S. food market has put almost 70% of grocery sales into the supermarkets, where General Foods must compete against the supermarkets' own private brands. To do it, General Foods beats the advertising drum heavily. Says Mortimer: "You have to sell your product before people get to the supermarket...
Before the Senate labor-management investigating committee, the Great Atlantic & Pacific Tea Co.'s top labor expert, Charles A. Schimmat, last week reluctantly told a small and ugly story. In 1952, when the C.I.O. Retail, Wholesale and Department Store Union was signing up New York area supermarket employees in a successful drive for a 40-hour work week,* Schimmat cooked up a plan for keeping 16,000 clerks in 700 A. & P. stores working on the same old 45-hour week...
...fixer," who works on price tags, transposes the 78? tag from 2 Ibs. of hamburger to a $3.38 steak. In Southern California, where supermarket arrests rose 50% this year, a top security agent caught mothers who train their children to help mommy with the shoplifting by toting parcels out through the guard rails...
Impulse to Save. Supermarket defense devices are far less imaginative than the shoplifters' gimmicks. National Food trains clerks and checkers by film slides and lecture tapes ("An ounce of prevention is worth a pound of apprehension"), and most chains have beefed up their security forces. Checkers learn catcherlike signals (e.g., can tossed from hand to hand is S O S call). One-way mirrors, secret peepholes and closed-circuit TV help spot the heisters, but eat up the labor savings of self-service merchandising. Nor is a shoplifter spotted necessarily a shoplifter stopped. Grocers run the risk of being...
...five-week trip to the U.S., Lancaster, 50, took along his cartoon regulars, banjo-eyed Maudie and her mustached husband Willie, Earl of Littlehampton. Gasped Maudie in a supermarket: "Haven't you got anything-but anything-that's been touched by human hand?" But everywhere Lancaster went, he was impressed by the change in Americans and Americana: André Gide on drugstore newsracks instead of "a couple of Mickey Spillanes," polite cab drivers, even architecture "with a new restrained look . . . the severe but effective cliffs of steel and glass that now dominate Park Avenue." Furthermore, "voices are quieter...