Word: supermarketing
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That's a highly corporate way to think about food - celery root is certainly real, so real that it's covered in dirt when you buy it at the supermarket - but McDonald's is, after all, a corporation. Coudreaut may be a chef, but his employer is no restaurant. McDonald's Corp. is largely a holding company, a middleman that works between restaurant owners and food suppliers. It provides franchisees with inexpensive, processed ingredients and - this is where Coudreaut's team and other development people come in - a guarantee that new menu items have been tested and tweaked and retested...
...appears to be directly inspired by Proust’s episode of the madeleine—in fact, André Aciman’s entire second novel reads like an exercise in bringing a feverish Proustian narrative to twenty-first century Manhattan. This novel, which blurs the boundaries between supermarket romance and literary fiction, mainly relies on Aciman’s ease at spinning together long, hypnotic sentences to fuel the heavily psychological and minimally plot-driven narrative. However, the same characteristics that give Aciman his writerly credentials—his finely tuned cultural references and the delicate register...
...already has a jump on Peru, pushing for its "national" or arriba bean to be granted geographic indication - or certified origin - just like French Champagne. There are five chocolatiers in Ecuador marketing chocolate based on origin and organic production. They have USDA organic certificates and can be found in supermarket chains in the U.S. Peruvian chocolate producers have not gotten that far. "Our job is to get the word out," says Bocangel. "This visit [by the Steinberg delegation] is important for us to do that...
...Green Bay Packers cut him - he was the fourth-string quarterback, stuck behind the legendary Ty Detmer - Warner returned to his hometown of Cedar Falls, where the only thing he was throwing was gummy bears. While working the night shift for $5.50 an hour at the local Hy-Vee supermarket, he and his bored co-workers would chuck the gooey candies at each other to pass the time...
...abandoning the notion of terroir - it sources its grapes from thousands of growers across France to produce single varietal and assemblage wines with straightforward, stylish labels. Cleverly named Côtes du Rhone wines like Le Freak Shiraz-Viognier and Rhôning Stones are also showing up on supermarket shelves around the world, as are Languedoc wines like Bois-Moi ("Drink Me"), Abracadabra Blanc and Petit Bistro Syrah, which has a label depicting a romantic Van Gogh-inspired café scene. (Read "New Wine In Old Vessels...