Word: supermarketing
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...some of the vacant lots left after the rioting. The intersection of 103rd Street and Compton Avenue, ground zero in 1965, could be Anywhere U.S.A. The sprawling Watts Health Center dominates one corner and a new post office the other. Across the street is a shopping center with a supermarket, a savings and loan office and several apparel shops. There is no graffiti and little crime in the nine-month-old shopping center, and the reasons why tell a great deal about Watts: 17 security guards are on the payroll, and iron en trance gates, controlled from a rooftop command...
...city largely numbed by the unending cycle of violent death, last Saturday's car bombing produced a ripple of shocked disbelief. At 11:45 a.m., a car, believed to be a white Mercedes, exploded outside a supermarket crowded with women and children in predominantly Christian East Beirut. The blast killed as many as 50 people and injured nearly 100 others, several of whom were trapped in an underground storage room. The blast touched off a raging fire in the six-story apartment building housing the supermarket, and a pillar of black smoke towered above the area. Explosives experts believe that...
...pigs were raised for market in the 1930s; today, six of them are extinct. Only three varieties--Hampshire, Yorkshire and Duroc--account for 75% of U.S. production. In the 1920s, some 60 breeds of chickens thrived on American farms; today one hybrid, the Cornish Rock cross, supplies nearly every supermarket. A single turkey dominates: the Broad Breasted White, a fast-growing commercial creation with such a huge breast and short legs that it is unable to mate naturally...
...marketing whiz named Jim Matson. Jim invented Heartland Natural Cereal, the first mass-market granola, which came in a sepia-toned box. It was a brilliant response to growing public nostalgia and a desire for "natural" products in the 1970s. His favorite pastime was to walk down a supermarket aisle sensing the products that weren't there. No doubt, if Jim took a stroll through the American supermarket of ideas today he would find some compelling products missing too. In a poll of voters conducted by Democrat Diane Feldman, who worked for John Kerry last year, 72% agreed that...
...service, according to Fumiko Hayashi, 58. "The key is listening to your customers," says the master marketer, who honed her retailing philosophy over nearly three decades at Honda and as president of BMW Tokyo. The new chairman and CEO of Daiei, one of Japan's largest department-store and supermarket chains, will need all that sales savvy to reverse the ailing giant's fortunes. Hayashi must prove she has the same touch in the rag trade that she had selling ragtops. --By Jim Frederick