Word: supermarketing
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...Dead and Club Dread. We arrived early and staked out a spot near the center. We listened to Simon and Garfunkel on my car stereo—I had no 50s music, but they’re close enough—while we ate packaged sushi from the supermarket for dinner. One of the most curious benefits of the drive-in experience is that the range of concessions one can legally smuggle in is virtually limitless. As the cars filtered in, I learned my first lesson in drive-in movie etiquette...
...place to come for the [East] Asian ingredients you can’t get anywhere else,” says Akemi Yanada, a Cantabrigian who has shopped here since moving from Japan five years ago. She personally recommends their extensive noodle collection, which takes up more than one long supermarket aisle. If you’re too timid to undertake a full meal, the frozen food section has a large selection of hors d’oeuvres, from custard pastry puff to pre-cooked spring rolls. Want an instant party? Pop these in the microwave...
...products in the supermarket started out as the private stock of folks like the Fergusons. New foods are more likely to be designed and market-tested by corporate scientists, who could just as easily be making new pharmaceutical products. The Fergusons represent a growing flock of middle-aged foodies who are convinced that their homespun concoctions could be big sellers at the cash register. Of course, no one says it's going to be easy. But if you want to sell your favorite food to the public, there are lots of lessons to learn from the challenges faced by those...
Foodies Gone Wild Want to take a favorite baked treat from your kitchen to the supermarket aisle? Here's what you can learn from those who are making the leap...
...before 1985, when Howard Schultz opened his first Seattle coffeehouse--later named Starbucks--and taught caffeine-craving consumers from Birmingham to Bangkok that what they really wanted was a $4 venti extra-hot triple-shot latte, easy on the foam. With 7,500 shops in 34 countries--plus supermarket sales--ringing up revenue north of $4 billion a year, Starbucks has become a global iconic consumer brand, as well as the place millions of people hang out, read, listen to music, take off their shoes and hop online...