Word: supermarketing
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Dates: during 1937-1937
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...sizable chunk of A. & P.'s profits. Long were the conferences in A. & P. executive offices in Manhattan last week but no company comment was forthcoming, an "official spokesman" merely observing: "Mass distribution is not static." Two alternatives to chain store merchandising are already showing hardy growth-the supermarket and the voluntary chain. Not unlike the "Iowa Plan" by which oil companies sell filling stations to their operators (TIME, Nov. 23), the voluntary chain consists of stores owned and operated by independent merchants but serviced and supplied by a central organization. A. & P. could become a voluntary chain...
...supermarket is even more of a menace to the little independent than the chain, for the supermarket can undersell them both (TIME, May 24). Moreover the supermarket, doing on the average ten times as much business as a single chain store unit, counts as only one store for taxation purposes. But what chain-store men would prefer to either the supermarket or the voluntary chain would be to persuade the public that anti-chain store legislation amounts to subsidizing inefficient or outmoded independent retailers at the consumer's expense...
Originally known as Dawson's Trading Post, the supermarket developed a $2,500,000 annual business but brought no returns to the Brothers Bristol. Founder Dawson was ousted last year, some $800 was spent obliterating his name from the market, and a young merchandising expert from Marshall Field & Co. named Harper Sowles was installed as president...
...went; trouble was, it did not go far enough. It was selling $1,500,000 worth of groceries a year, mostly canned goods, and concessionaires were selling another $1,000,000 worth of fruits, vegetables, refrigerators, tobacco, liquor, house furnishings, men's wear. What the supermarket needed, said President Sowles. was a women's apparel department. Last week in one section of the supermarket blossomed "Fashion Avenue." a row of five separate shops which are expected to develop a $500,000 annual volume. The shop windows have no glass, so that customers can grab what they want...
Primarily a grocery store like all supermarkets. Trading Post makes only one appeal: price. It undersells even chain stores 8% to 10%. Located in the centre of a 500,000 laboring and white-collar population, it often attracts a Saturday crowd of 10,000 avid bargain-hunters. Six neighboring lots provide free parking for 1,000 cars. In the last two and a half years two people have been killed, 19 injured in the traffic snarls that the supermarket generates...