Word: supermedium
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...cable channel has become a hit. She doesn't just enter the risky field of new media. She doesn't just bet millions on the still notional idea of "convergence"--the trendy belief that television and online technologies will, somehow, on some machine, combine to form a superinformative, superprofitable supermedium. She does all of the above, taking on well-established women's media brands to boot...
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