Word: supermodern
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Dates: during 1950-1959
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...Supermodern Island. Last week progress and change came to 11 Rue Scribe. A gang of builders invaded the old structure, gutted the ground floor and prepared to rebuild the entire six floors. Only the outside will remain the same. France's "Law on Historic Monuments" jealously prohibits tampering with the building's traditional façade; city officials refused even to let American Express sandblast its grimy exterior lest this make the nearby grimy Opéra look even dirtier...
When the rebuilders finish April 15, the inside of 11 Rue Scribe will be a supermodern island of U.S. business efficiency in the old world. Gone will be the curlicued wrought iron balustrades, the clutter of desks on the ground floor, the buckety old elevators so useful to a lonely tourist trying to strike up an acquaintanceship with a pretty Iowa schoolmarm. In their place will be $750,000 worth of electronic gadgets, air conditioning, an escalator and labor-saving business machines. Last week, as traditionalists complained, American Express President Ralph T. Reed explained: "Travel has become big business...
...battle over which is to be the TV capital of the U.S., Hollywood last week had a comfortable edge over Manhattan. On a 25-acre tract in the middle of Los Angeles, CBS dedicated a new TV City, a supermodern expandable plant covering 8½ acres, and outfitted with enough doodads and gadgets to make even the best-equipped movie studio envious...