Word: superpremium
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...past decade, through good times and bad, Americans have drunk less but better, boosting superpremium liquors like Grey Goose vodka and Patron tequila, which cost $3 to $4 more a drink in bars than house brands. Profit margins on such brands are higher all the way from distillery to bar, but they barely balance out the industry-wide drop in volume...
...world over have turned tequila into a best seller. Global consumption has doubled, making Mexico's national drink the fastest-growing liquor category in the world--another reason for the agave shortage. A major factor in the beverage's popularity has been the burgeoning demand for premium and superpremium tequilas, like La Altena distillery's El Tesoro, or La Gonzalena's Chinaco, made of 100% blue agave. These use nearly twice the fermented agave juice necessary to mix cheaper brands. "What is happening today is a product of what happened in 1991 and 1992," says Javier Arroyo Chavez, president...
...Maine, a maker of toothpaste and other personal-care products. Ben & Jerry's gives away a stunning 7.5% of its pretax profits and goes to great lengths to buy from minority or disadvantaged suppliers. (The company's earnings fell last year as sales of superpremium ice cream dipped; for the recent first quarter, Ben & Jerry's reported a $1.06 million loss.) Detractors call such contracts posturing and note that Ben & Jerry's has been fighting a lawsuit by a minority supplier that claims to have been dumped. Still, Ben & Jerry's--which sets forth its philosophy in a newly published...
Cohen and Greenfield, of course, are the hippie founders of Ben & Jerry's Homemade, the Waterbury, Vermont-based superpremium ice-cream maker that vaulted to prominence with its quirky management style and equally quirky flavors, including Chubby Hubby and Chunky Monkey. Ben and Jerry have made a very public effort to put the environment, politics and people before profits--an unpardonable sin in the canon of Wall Street and a style that worked so long as Baby Boomers were ignoring their fat intake and scarfing Cherry Garcia by the pint...
...this is the lean, fat-free 1990s, and superpremium ice-cream sales have been flatter than Nebraska, which makes Ben & Jerry's just another company with a management problem. So forget all the sugary explanations heard since CEO Robert Holland said on Sept. 27 that he would resign. The party line: Holland accomplished his mission, solving production problems and launching critical expansions into new products and countries; now the company needs a CEO with greater marketing skills...