Word: superpremiums
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...Blue, and lent her increasing heft to The Poseidon Adventure. But her ripest later role was as herself: a tell-all memoirist and rowdy talk-show guest who was still entertaining audiences by exasperating men. DIED. SIDNEY FRANK, 86, eccentric beverage-marketing guru who in 1997 introduced the "superpremium" Grey Goose vodka--with its frosted bottle, Cézanne-inspired label and $30-a-bottle price tag--and seven years later sold it to Bacardi for more than $2 billion; in San Diego. In the 1970s, Frank sensed an unquenched niche in a more rambunctious market--college students--and began importing...
...DIED. SIDNEY FRANK, 86, eccentric beverage-marketing guru who in 1999 introduced the "superpremium" Grey Goose vodka?with its frosted bottle, C?zanne-inspired label and $30-per-bottle price tag?and seven years later sold it to Bacardi for more than $2 billion; in San Diego, California. In the 1970s, Frank sensed an unquenched niche in the rambunctious U.S. college-student market and began importing the near-unknown German liqueur Jagermeister, sometimes compared to cough syrup. With the help of a cadre of pretty "Jagerettes," who poured free shots in bars, the brand soared in sales from some 500 cases...
...want to have it both ways, Reuben Mattus introduced what may be the perfect treat: low-fat ice cream. With no chalky fat substitutes or bulking agents to spoil the flavor, the frozen dessert tastes like the real thing. It contains only 3% fat, vs. 16% to 22% for superpremium brands like Haagen-Dazs...
Forget Cherry Garcia, Chunky Monkey and Rainforest Crunch. The next hot new flavor at Ben & Jerry's Homemade could be called Lock-'n'-Load Rocky Road. The quirky maker of superpremium ice cream began the new year by scooping up gun-industry executive Perry Odak to fill a two-month vacancy as its new CEO. Odak most recently was chief operating officer of U.S. Repeating Arms Co., the maker of Winchester rifles, and he brings 25 years of consumer-marketing savvy to Ben & Jerry's (est. 1996 sales: $175 million), which could sorely use some executive firepower...
...Jerry's is getting fat on America's growing appetite for so-called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Glädjé from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from...