Word: supers
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Dates: during 1950-1959
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...doctor's methods include the Nutritional, Dynamic, Informational, Sexual, Devotional, Preoccupational, Virtue and Vice Therapies, not to mention Theotherapy and Atheotherapy. This genius-quack, "a kind of super-pragmatist," tells Patient Horner: "It would not be well in your case to believe in God. Religion will only make you despondent. But until we work out something for you it will be useful to subscribe to some philosophy. Why don't you read Sartre and become an existentialist? . . . Study the World Almanac: it is to be your breviary for a while...
...boniface has to do boffo biz seven nights a week, and even then he may wind up flivving. Reason: the top-liners are slugging the spots for too much coin. The latest of the show bizites to feel the pinch are Manhattan's Lou Walters, whose "six-stage, super-Broadway showcase," Café de Paris, is deep in the red after only a month's operation, and Brooklyn's Ben Maksik, who last week shut down his cavernous Town & Country Club (TIME, April 7) for the summer, at the same time filed a petition in bankruptcy...
...merchandisers, the key to bigger sales is a new pseudo science that analyzes the U.S. housewife's whims with equal parts of salesmanship, psychology, hypnotism and common sense. Its name: impulse buying. The idea is not new, but with the rise of self-service supermarkets, super drug and variety stores, there is a greater incentive than ever before to encourage shoppers to throw away their shopping lists and buy more than they ever intended...
...summed up, "is not a part of the picture I paint. Such a government has inherent defects similar to those of disarmament agreements. This idea of peace under law can grow out of the enlarged use of law by the world community and does not require any 'super' or other world legislative body...
...reduce the collision danger, CAA last week laid out three transcontinental air lanes that are completely ground controlled. The new air lanes are 40 miles wide instead of the standard 20 miles, extend from 17,000 ft. to 22,000 ft.; all planes, both military and civilian, in the super-skyways will operate on instrument flight rules, fly at least ten minutes apart. Another five routes are under consideration. In addition, all airlines belonging to the Air Transport Association will fly on instrument rules above 10,000 ft., and military planes will operate on the same rules below...