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Word: supers (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

What is a "directional sign"? The House Public Works Committee defines it so broadly that almost every extant billboard could qualify: SLEEPY TIME, MOTEL, 12 MILES, for example, or SUPER GAS, NEXT RIGHT, Or STRAIGHT AHEAD FOR MAPLE SYRUP. But that is not the worst of it. There are now some 800,000 billboards-technically illegal under the beautification act's language -lining about 200,000 miles of rural roads. If Congress authorizes six outdoor signs per mile, the U.S. could legally have 1.2 million billboards in its future-a net addition of 400,000 signs...

Author: /time Magazine | Title: Environment: Twists on the Highway | 10/9/1972 | See Source »

Some 40 other firms have jumped into a market that now amounts to several hundred million dollars annually. Kenton Corp. began its Georg Jensen porcelain series by offering plates painted with an Andrew Wyeth winter scene. A limited edition of 12,500 plates cost $50 each; a "super-limited" edition of 275 numbered and signed pieces went for $350 each. Says Ralph Destino, president of Kenton's wholesale division: "I can sell a nice dinner plate for $5, but if I take off the rose pattern and put on a Wyeth painting, I can sell...

Author: /time Magazine | Title: MERCHANDISING: Limits Unlimited | 10/9/1972 | See Source »

...Eckstein predicts a 3.9% increase in the consumer price index-which is moderate compared to Europe's inflation, but excessive by past U.S. standards. Unemployment, the economists believe, will average around 5%, v. the 4% that is usually considered "full employment." The reason is by now familiar: super-rapid growth in the numbers of people, especially youths and women, looking for jobs. (The current unemployment rate...

Author: /time Magazine | Title: TIME'S BOARD OF ECONOMISTS: Forecast: Even Better in '73 | 10/2/1972 | See Source »

...Bone is nursing a badly strained ankle and has been on crutches most of the week. If be is unable to perform McInally will get a starting job The rangy wide receiver who amazed everyone with his performance a year ago as a freshman, has the makings of a super receiver. At 6'6" few defensive backs can match his reach, and McInally, who played at a lightweight 160 pounds last year, has added nearly 50 more pounds over in a summer conditioning program. McInally has the knack for breaking ball games open, and knows what to do after catching...

Author: By Peter A. Landry, | Title: Crimson Opens Season Against UMass | 9/30/1972 | See Source »

...would be refreshing, in the day of the "super hype," to see college football returned to where it was simply competition of athlete against athlete, rather than the public relations jumble it is today. Perhaps then the distasteful 68-3 scores on the sports pages across the country could be eliminated. Those outrageous mismatches used to be called "laughers." But fewer and fewer people are laughing anymore...

Author: NO WRITER ATTRIBUTED | Title: Might Makes Right--Or Does It? | 9/29/1972 | See Source »

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