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Word: supers (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

There is nothing so rare as a good evening of exhibition football on television, except possibly an intelligent pre-game show. Fans will find both when they tune in the Super Bowl rematch between Pittsburgh and Dallas on Aug. 28. Before the game, ABC will air not the usual image-burnishing salute to the sport but a realistic study of football as a way of making a living (8 p.m. E.D.T.). It's Tough to Make It in This League neither glosses over the problems players face nor flogs the cliché of football as a paradigm of society...

Author: /time Magazine | Title: Sport: Telling It Tough | 8/30/1976 | See Source »

Subsidized Superelegance. The vast expense of haute couture-the latest Y.S.L. collection costs at least $500,000-makes the whole notion of super-elegance for a dwindling few seem anachronistic. Nonetheless, the number of Parisian high-fashion houses still in business remains constant at 25, and the couture industry's sales increased 15% (to $1.4 billion) last year. One reason is that couture, in a Y.S.L. executive's words, is "the locomotive" for a clothing company's lucrative ready-to-wear business. Additionally, the publicity that high fashion generates for Y.S.L.-or Pierre Cardin or Dior-helps...

Author: /time Magazine | Title: Modern Living: Let the Costume Ball Begin | 8/16/1976 | See Source »

...steering with his knee, one hand on the shift, one slinging, and two wheels off the ground. The radio, Hank Williams or Lefty Frizzell, turned all the way up: "Hunny jes LOW me nother chance, tooo fowl in luv with yoooo..." The man also ran moonshine in a beautiful super-charged '49 Merc, same style, until one misty pre-dawn 4 o' clock he came powersliding around Left-Hand Hill, head full of twanging country music and yellowjackets, to meet broadside the combine of an early-morning farmer who was pulling it across the road. The Mercury, little more than...

Author: By Joseph Dalton, | Title: The Hot Wire Mentality | 8/10/1976 | See Source »

Reed is determined to maintain the improvement. One indication of his fierce pride in the railroad is a recent tiff with Amtrak, the Government-sponsored corporation that has taken over operation of most U.S. passenger trains. When it took over the Santa Fe's fabled Super Chief service from Chicago to Los Angeles, Amtrak kept the name but dropped the linen napkins and fresh-cut flowers that traditionally graced the dining car. John Reed, aghast at such a decline in standards, withdrew permission for Amtrak to continue calling the Super Chief by its proud old name...

Author: /time Magazine | Title: CORPORATIONS: What a Way to Run a Railroad | 8/9/1976 | See Source »

...grew up. Despite the fact that Underdog and Bionic Woman now mold the taste of young audiences, Sabatini may be in for a revival. Ballantine Books has reprinted in paperback 100,000 copies each of so-so Sabatini (The Black Swan, Captain Blood Returns, Mistress Wilding). Three examples of super-Sabatini (The Sea Hawk, Scaramouche, Bellarion) are to follow. Quickly, one hopes. At his worst Sabatini is a hypnotic yarn spinner. At his best he is a semiserious novelist who, like Dumas père, uses melodrama as a billboard to lure the casual pleasure seeker into a performance more...

Author: /time Magazine | Title: Books: Rapier Envy, Anyone? | 8/9/1976 | See Source »

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