Word: supers
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Dates: during 1990-1999
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...have seen them at your local sandwich shop or supermarket: exotic-looking, oversize bottles and sleek cans with names like SoBe Wisdom, Fresh Samantha's Super Juice and Mystic Potions. Their labels are meant to suggest either New Age healing powers or the latest in scientific nutrition, and they carry prices to match: about $2 for 14 ounces of SoBe's latest line...
...supplements. SoBe Wisdom, for instance, contains ginkgo biloba, St. John's wort and gotu kola, which, the label says, promote "focused thought" and "sharpen the mind." Hansen's "d stress" (kava kava, St. John's wort and tyrosine) is supposed to help you "chill out naturally." Fresh Samantha's Super Juice is spiked with echinacea, believed to bolster the immune system. Says SoBe CEO John Bellows: "Coke had cocaine when it started. What we have in our product are legal highs, things that make you feel better and perform better...
...their summer attire? Of course, shorts-wearers must endure hardships from bitter air biting at their legs to flabbergasted double takes. These individuals must possess extraordinary self-confidence to publicly expose themselves daily. In short, to wear shorts in the winter is to be a true iconoclast, a super hero who rejects all societal notions of behavior, a human being of epic proportions...
...always frustrated at Harvard that I had all these super-star professors and I couldn't get to them," said John R. Miri '98, a former Crimson business executive who had offers from JP Morgan, Merrill Lynch and Proctor & Gamble...
...your hopeful eyes, the large box under the tree at Christmas promised hidden delights. Indeed, as you eagerly tore open wrapping paper, you revealed a gray compact box, two squarish, unwieldy controllers, a zapper gun, and the ultimate in cartridges: "Super Mario Bros." with "Duck Hunt." 8-bit utopia was yours! That first night, you tried desperately to shoot all of those damn ducks, and rescue Princess Toadstool from the clutches of the evil Bowser. In the soft glow of the T.V. screen, your face was radiant and peaceful...