Word: supers
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Dates: during 1990-1999
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...rendition of their jaunty national anthem, while Malaysians joined in the cheers, and good ole boys marveled at the speed and excitement of the game. "That was awesome," said an Atlantan. "There must be a billion people watching this around the world. It's bigger than the Super Bowl...
...Games, and the network pulled in as much as $500,000 for a 30-sec. spot. But the network didn't need to go so soft to attract women, who have always watched the Olympics in much greater numbers than they tune in to other sports extravaganzas like the Super Bowl. The attraction is not simply that the weaker sex likes weakness (did someone tell the losers it's O.K. to cry?) or syrupy bios...
...Olympics. 'Nuff said. Well, except for one thing--the Super Bowl may still be The #1 U.S. Athletic Event, but the Olympics is giving it a serious run for its money in at least one department. Sure, the athletic performances are good, but the advertising! It's refreshing to know that in an era of reduced arts funding the most creative minds of our time have found another outlet into which they can funnel their talents. It's always curious to notice the way in which mass media has transformed our cultural resources The advertising industry has done just that...
BRETT FAVRE 1995's MVP returns to the Packers clean and sober, with "Super Bowl or bust" fever...
Meanwhile, in Lynwood, a largely ethnic neighborhood of Los Angeles, another Union Summer group gathered at 8 o'clock on a recent morning across the street from the Superior Super Warehouse and readied for a "blitz." "You'll be scared," warned veteran organizer Lois Elbornetti. "But don't worry, just have fun." The students had to "roach" the nonunion store--they entered en masse, headed for the back, then spread like cockroaches. They quickly handed out leaflets with the phone number of the United Food & Commercial Workers to all employees. And got out fast. The plan went like clockwork, with...