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...Gist: Even Barack Obama can't match the Super Bowl's hype. By the eve of "the world's biggest single-day sporting event," even casual fans can recite the betting line, retrace Kurt Warner's journey from an Iowa supermarket to the cusp of the Hall of Fame, or explain why the Steelers' zone-blitz scheme bedevils opponents. St. John's book is not for those casual fans. The veteran sportswriter and Wall Street Journal columnist spent a year covering the foot soldiers who prep the gridiron for glory-and who ensure the event is delivered to an electrified...
...Super Bowl got its name: "If Commissioner [Pete] Rozelle, the acknowledged father of the Super Bowl, had his way, it would have been called the AFL-NFL Championship Game, which isn't so much a name as a description. Briefly, there was some sentiment in favor of The Big One, which, at best, sounds like something on a fast-food chain's menu. Then [Kansas City Chiefs owner] Lamar Hunt got into the picture... Around the time of the merger negotiations, Hunt saw his son and daughter playing with a new ball from Wham-O that was almost impossibly bouncy...
...party held on Miami's South Beach that ranked among the best of the pre-Super Bowl bashes: "One section of the beach was furnished with couches and upholstered chairs arranged in front of a stage with a steel drum band and Latin dancers gyrating on platforms. Just to one side, chefs churned up paella with shovels...In another cabana, they were handing out Super Bowl commemorative Crocs-blue with orange or orange with blue, all gratis. The party felt busy, but there was never a line, whether it was for the roast pig at the savory station, the decadent...
...world's biggest bash without a hitch. The choice to ignore the superstars on the field in favor of the game's unsung laborers is a refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those...
...down the side--it will lift off like an economic rocket. There is no Plan B. The hero of recessions past--the American shopper--has left the mall. For the first time in its history, the National Retail Federation predicts consumers will actually spend less over the coming year. Super Spender can't save the day when stuck in the unemployment line...