Word: supers
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...brouhaha is also a fight over the best way to protect a beloved character who has attained cultural icon status in France - not least because Asterix endearingly personifies countless French traits that test outsiders' patience. What's at stake is the very appeal of the brainy but diminutive Asterix, super-sized Obélix, and canine chum Dogmatix (Idéfix in the original French...
...case in point is Playboy, whose Bunny-filled blowout is usually the signature event of Super Bowl week. Last year in Arizona, Hugh Hefner hosted 2,500 people in a 52,000-sq.-ft. pavilion for his party, and tickets were going for $3,000 in the secondary market. This year, with Playboy's stock down more than 70%, Hef has canceled its Super Saturday Night party. Instead, the company is sponsoring a DirectTV event; four Playmates will be on hand, compared with the 22 who showed up at last year's Playboy bash. (See the best and worst Super...
...many who flock to America's annual weeklong bacchanal, of course, the Super Bowl is all about the parties. Star athletes and entertainers go to be seen; corporate employees look to schmooze and booze; and average yokels, cameras firmly placed in fanny pack, come to soak up the scene. And just because many corporations are scaling back doesn't mean there won't be any pregame celebrating going on. (See pictures of celebrities at the Inauguration...
...biggest partier on the planet, Diddy, will be in town to host a bash. Lad mag Maxim, Playboy's rival for absurd Super Bowl extravagance - its 2004 bash in Houston, "Circus Maximus," featured Ferris wheels, fortune tellers, cancan dancers and Paris Hilton - is proceeding but with half as many guests as last year. "We're not immune to what's going on," says Glenn Rosenbloom, president of the Alpha Media Group, which publishes Maxim. "But having said that, our readers love football, our advertisers love football, and so do we." The sponsors for the party, which will take place...
...sold 90% of its advertising inventory, at a record average price of $2.9 million per 30-second spot. Which means that, in the end, the game will probably continue to be eclipsed by the commerce, if not the parties, built around it. (See pictures of the Giants' stunning Super Bowl victory last year...