Word: supersalesman
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Dates: during 1950-1959
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...faltering firm: "You must compete in areas where you are prepared to compete." With this credo, Harold Eugene Churchill, 56, climbed to the presidency of Studebaker-Packard Corp. and led the company back from the brink of bankruptcy. Unlike other auto chief executives, Churchill does not compete as a supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced...
...vehicles for this sort of "scientific advertising," Supersalesman Culligan is making the most of NBC's "hotline" service for handling fast-breaking news. NBC's Stardust series will dot the broadcasting day with brief appearances by big show-business names-Marlene Dietrich, Bob Hope, George Gobel. Analysis Stardust is a projected series that will put top newsmen among the other stars. The Image series (audio documentaries) will be an ambitious collection of documentaries starting with Image: Russia, a 1½-hour-a-night, month-long study of the Soviet Union, "authenticated" by Hearst Columnist Bob Considine...
...first interview since he was named G.M. chairman, Donner spelled out his ideas to TIME Correspondent George Bookman with thin-lipped determination to let people know that he is far more than a mere book balancer, hopes to prove that he is as forceful a personality as his predecessor, Supersalesman Harlow Curtice...
Rothmans was so bluntly frank because it is trying to plug its own filter brand (called Rothmans) at the expense of the industry. The company is struggling to win a major market in Canada, and Supersalesman O'Neil-Dunne, speaking in Toronto, claimed that Rothmans' king-size filter brand yielded 14.4% to 38.7% less tars than the four other bestselling Canadian filters. Furthermore, "an increasing section of scientific opinion believes that if the tar intake from a single cigarette were reduced to 18 milligrams,† there would be a significant reduction in the risk of lung cancer...
When Marsh & McLennan was founded in 1871, insurance policies were still written in longhand, and the agent rash enough to book as much as $5,000 subject to a single loss was nicknamed "jumbo." But Henry W. Marsh, an agile, fast-talking supersalesman, and Donald R. McLennan, a careful technician who knew how to make salesmanship pay off, soon changed all that. M. & M. advised the Moore Brothers' Diamond Match Co. and National Biscuit Co. empire, won the insurance account for what later became U.S. Steel, convinced the Great Northern Railway that it should place its first comprehensive insurance...