Word: supersalesmanship
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Dates: during 1960-1969
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Ocelots at Home. Bernie Cornfeld broke into the world's financial establishment by dint of supersalesmanship. He formed I.O.S. 13 years ago in a Paris flat after deciding that there were millions to be made in marketing mutual funds abroad. I.O.S. has since grown into the world's largest financial sales organization, with 13,000 salesmen and 750,000 clients in 110 countries...
Like a Factory. But eight years after the partnership began, Bill Pereira abruptly broke it up. Given the differences between the two, it is surprising that the association lasted as long as it did. Though trained as an architect, Luckman was a slick businessman with a flair for supersalesmanship; to Pereira, on the other hand, architecture was simply a profession. "The businessman who hires us," he once said, "doesn't need another businessman to do the work?he needs an architect...