Word: supersalesmanship
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Dates: during 1940-1940
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...became door-to-door salesman for his cousin (J. Weller & Co., Practical Soaps). Few years later, a dandy in sideburns and tight pants, he had risen to No. 1 U. S. "soap-slinger," become partner of the soap firm of John D. Larkin in Buffalo, N. Y. His supersalesmanship made a household word of Larkin's Creme Oatmeal Soap. He invented the Club Plan, pioneered the premium method of selling (celluloid collar buttons, buttonhooks, "solid silver" spoons, the Chautauqua Lamp). But at 36 (in 1892) he suddenly sold out for $75,000, enrolled at Harvard as a special student...