Word: superskin
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Dates: during 1970-1979
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Guccione made his reputation with Penthouse, his raunchy, lighthearted superskin magazine for men (TIME, July 30). Viva was supposed to be a bright and sophisticated monthly for women who find Cosmopolitan too coy. It is a logical goal, but the problems begin with the publisher himself. To place the magazine in a cosmic context, Guccione makes the dubious prophecy that "a new epoch of madness and excess awaits us." He protests against the Supreme Court's pornography decision saying the court "sodomizes the Constitution...
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