Word: supersoft
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Johnson is chiller than a month of Sunday mornings, so it's not surprising that his debut album, Brushfire Fairytales, is doing a slow but steady sales burn in Southern California, Hawaii and other places where sand abounds. With a supersoft vocal style and influences ranging from Jimmy Buffett and Cat Stevens to Ben Harper and De La Soul, Johnson has perfected the admittedly picayune art of contemporary beach music. If the rest of the country hasn't yet heard of him, it is likely because he could barely muster the ambition to get a recording contract in the first...
...shiny black as the rest of the car; the engine is all gleaming chrome. But Ron has gone too far: it is so perfect that he doesn't dare drive it. He takes another car to work and leaves his darling cuddled for months on end in its supersoft dust cover...
Spence thinks that "subliminal registration," e.g., below the threshold of consciousness, can work even without the subject's cooperation. Thus, ambitious opinion shapers of the future might possibly sell their political candidate-or breakfast food-by the supersoft-sell method of subconscious sight, flashing their slogans into living rooms under cover of a televised horse opera. Chuckles one TV executive with a conscious eye on the future: "It smacks of brainwashing, but of course it would be tempting...
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